CONTACT ME

Your energy introduces you before you even speak.

  

ELON UNIVERSITY

Bachelor of Science in Sport and Event Management, May 2014 

INVOLVEMENT

Elon University, D1 Varsity Cross Country, 2010 - 2014

Elon University, D1 Varsity Track & Field, 2010 - 2014

Member of Premier Sport and Event Society 2011 - 2014

BvB Dallas, a young-professionals organization, 2017 - Present

AWARDS

Elon Athletic Academic Honor Roll (2010-2014)
Academic Athlete of the Week (Fall 2012)
Southern Conference All-Conference team member (2010)

EDUCATION, INVOLVEMENT & AWARDS

RMG NETWORKS
CONTENT MARKETING MANAGER

November 2016 - Present

  • Manage CRM & Marketing Automation platform: develop and execute multi-touch email marketing campaigns, optimize lead nurturing campaigns, workflows and drive conversion rates

  • Develop, segment, implement and track strategic and dynamic B2B email marketing campaigns with A/B Testing

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

  • Own and operate RMG’s content creative services program and control all client’s internal communications simultaneously

  • Build, create content, and optimize landing pages for marketing campaigns, webinars and marketing collateral

  • Develop compelling inbound marketing content through blog posts, infographics, thought leadership, social media posts and more

  • Coordinate and develop company and CEO editorial and production calendar

  • Develop marketing content for sales enablement collateral, website, email campaigns, landing pages and SEM

RMG NETWORKS
MARKETING COORDINATOR

April 2016 - November 2016

  • Develop tradeshow strategy and manage all events (planning, production, promotion)

  • Manage tradeshow and social media budget

  • Assist with lead generation through a variety of channels including paid and organic search, social media, email marketing and events

  • Own and maintain website analytics, social media analytics and campaign reporting

  • Manage website, maintain site schedule, and facilitate with development team to track and resolve open issues

  • Produce sales enablement tools and resources to support sales/marketing initiatives (Collateral, Training, FAQs)

  • Design graphic images for social media, blogs and web banners

  • Develop high quality client presentations for CEO, CMO and SVP of Sales

AMERICAN CANCER SOCIETY
COORDINATOR, DIVISION EVENT SUPPORT

April 2015 - April 2016

Organize and execute all aspects of the Dallas Cattle Baron’s Ball: the largest one-night cancer research fundraiser.  Attended by 3,000 people and raised over $4.2M dollars in 2015.

  • Manage event materials and create all content for company website and social media accounts

  • Created and managed CBB newsletter containing relevant industry news and company updates

  • Develop and produce event correspondence, variety of printed and digital communications, sponsorship packet materials, brochures, invitations and more

  • Coordinate with multiple vendors to purchase event related products, materials and signage

  • Assist accountant with event income processing, data entry, preparation of batch headers, donation processing, accountant packets and reconciliation

  • Assist with client and vendor contracts, invoicing and payments

WALT DISNEY WORLD COMPANY
DISNEY COLLEGE PROGRAM INTERNSHIP
RESORT RECREATION ACTIVITIES CAST

August 2014 - February 2015

Facilitated recreational events for resort guests at various Disney resort locations

  • Managed daily poolside activities for Grand Floridian, Polynesian, Contemporary, and other Disney World properties often booked to full capacity

  • Adapted activity schedules to fit day-to-day atmosphere and guest attendance

  • Led setup and breakdown of media equipment for evening events held on property

  • Handled guest inquiries and complaints during recreational activities

WORK EXPERIENCE

SKILLS AND ABILITIES:
Pardot, HubSpot, Salesforce, Microsoft Office Suite, Photoshop, Outlook, Adobe Acrobat, WordPress, Siebel, Social Media Analytics, Google Analytics, Hootsuite, Market and Product Research, Digital Marketing and Email Campaigns, Product and Software Launch Support, Product Marketing

Welcome to my online resume

I'M JACQUELINE MADDEN.

 
 
 
 
 
 
 

Contact

9085815406

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